Crypto Company Coinme Boosts Remote Work Success Through Deep Work Wednesdays
Remote work demands focused, uninterrupted time for complex tasks. Coinme addresses this through "Deep Work Wednesdays," a company-wide initiative that encourages concentrated effort on high-priority projects.
Person working at cryptocurrency office
Deep work, a concept developed by Cal Newport, refers to focused attention on cognitively demanding tasks without distraction. As VP of Marketing Julie Ingle explains, "It is a state achieved by blocking off chunks of time to focus intensely on a single task."
Key Benefits of Deep Work at Coinme:
- Enhanced productivity and learning
- Improved work-life balance
- Reduced meeting fatigue
- Increased project completion rates
- Better remote work adaptation
Coinme team members posing together
Implementing Deep Work Successfully:
- Clear calendars of meetings on Wednesdays
- Disable notifications (email, Slack, social media)
- Block time in 90-minute increments
- Schedule team meetings early in the week
- Protect dedicated focus time through calendar blocks
Best Practices for Leaders:
- Make deep work a cultural priority
- Defend scheduled deep work time
- Support team members through proper planning
- Structure weekly meetings to enable focus time
- Lead by example in practicing deep work
Results at Coinme include the successful launch of major initiatives like Cryptoliteracy.org. The key to success? Leadership commitment and company-wide cultural adoption of deep work practices.
For companies considering implementation, remember that deep work requires organizational buy-in and consistent protection of focused time. As Ingle notes, "It has to be a cultural movement, not just a personal preference."
