The Dead Internet theory suggests that most online content and activity is artificially generated by bots and AI rather than humans. While this conspiracy theory isn't true, it reflects growing concerns about AI's increasing influence on our digital experience.

Studies show that bots account for nearly 50% of web traffic, with about 57% of online written content having some AI involvement. However, only 32% of bots are used maliciously to mimic human behavior, while most serve legitimate purposes like web indexing and customer service.

Notable examples of AI's growing presence online include:

• Shrimp Jesus: Viral AI-generated images featuring Christ-like figures combined with sea creatures
• Bot-generated social media trends, like the "I hate texting" tweet format
• Dating app scams using AI-generated profiles
• Fake product reviews and testimonials

While the internet isn't "dead," AI is reshaping how we experience it:

• Search engines prioritize AI-optimized content
• Social media platforms feature more AI-generated content and virtual influencers
• Recommendation engines create highly personalized content bubbles
• Advertising is increasingly targeted based on user behavior

The theory originated on forum sites in the mid-2010s and gained mainstream attention through a 2021 article in The Atlantic. Though exaggerated, it highlights valid concerns about the internet's evolution from an information superhighway to an AI-curated space focused on engagement and commercialization.

Real human creativity and discourse still dominate many online spaces, including social media platforms, news sites, blogs, and forums. However, the rising influence of AI in content creation and curation continues to blur the line between authentic and artificial online experiences.

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